This blog post is all about frosted makeup perfect for winter.
The Frosted Makeup Trend Is Back — And Pinterest Is Obsessed
If you’ve been scrolling Pinterest lately, you’ve probably noticed it: icy eyelids, glossy lips, pearly skin, and that soft, ethereal glow that looks straight out of a winter fairytale. The frosted makeup trend is officially back — and this time, it’s modern, wearable, and everywhere on Pinterest.
Think less early-2000s chalky shimmer and more glass skin meets ice queen energy.
What Is Frosted Makeup?
Frosted makeup is all about light-reflecting finishes and cool-toned hues that create a soft, luminous effect. The focus is on glow rather than heavy pigment — everything looks fresh, hydrated, and slightly icy.
Key elements of the trend include:
- Frosted or pearly eyeshadows
- High-shine, glossy lips
- Dewy, glowing skin
- Cool tones like silver, champagne, icy pink, lavender, and soft blue
On Pinterest, this trend leans very romantic, clean, and editorial — perfect for everyday glam or special occasions.
Why Frosted Makeup Is Trending on Pinterest
Pinterest users love beauty trends that feel:
- ✨ Timeless but fresh
- ✨ Soft and feminine
- ✨ Easy to recreate
Frosted makeup checks all those boxes. It photographs beautifully, works across seasons, and pairs perfectly with other viral aesthetics like clean girl makeup, coquette, and winter glow looks.
Searches for terms like “frosted eyeshadow,” “icy makeup look,” and “glossy skin makeup” are rising fast — making this one of Pinterest’s most saved beauty trends right now.
How to Recreate the Frosted Makeup Look
You don’t need a full glam kit to pull this off. The magic is in the finish.
1. Start with Glowy Skin
Skip heavy matte foundations. Go for a luminous base or tinted moisturizer, then add cream highlighter to the high points of your face for that lit-from-within glow.
2. Frosted Eyes
Choose a shimmery eyeshadow in silver, champagne, icy pink, or pearl. Apply it all over the lid or just in the inner corners for a subtle sparkle. Cream or liquid formulas work best for that glassy effect.
3. Soft Definition
Keep eyeliner minimal. A soft brown or grey liner blended into the lash line looks more modern than harsh black.
4. Glossy Lips
Clear gloss or sheer pink shades are a must. The shinier, the better — frosted makeup is all about hydration and shine.
5. Icy Blush Touch
A cool-toned pink or lavender blush adds to the frosty vibe without overpowering the look.
Frosted Makeup for Every Season
While it feels perfect for winter, Pinterest creators are styling frosted makeup year-round:
- Spring: Icy pink lids with fresh skin
- Summer: Glossy lips and inner-corner shimmer
- Fall: Champagne tones paired with warm neutrals
- Winter: Full icy glam with silver and pearl highlights
That versatility is exactly why this trend keeps coming back.
The frosted makeup trend proves that shimmer never really goes out of style — it just evolves. Pinterest has reimagined this look into something soft, elevated, and effortlessly chic.
If you love glowing skin, glossy finishes, and a touch of sparkle, this trend is definitely worth saving (and trying).
✨ Pro tip: Pair frosted makeup with minimalist outfits or cozy textures for the ultimate Pinterest-worthy look.
Get the look:
Love always,
Annabel xoxo
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